When we started this blog only 5 days ago, it was mainly an exercise to learn, first-hand, the mechanics of rss feeds and to discover the benefits for our clients. We had always been encouraging our client’s to link a blog to their static sites, but until we tried it ourselves we were just passing on second-hand information.

So we started this blog, inserted an RSS feed into the front page of our website, and sat back to see what would happen. We only sent out about 5 emails to tell our closest friends about the blog because we didn’t want them to skew the analytics (much). The results are in. Within 5 days 3.58% of our website visitors were click-throughs from the blog. Within 3 hours one of our articles were picked up by 4 other blogs. Within 4 days another article was picked up by 2 more blogs. What this means is that, as I write this article, which will take less than 1/2 hour to write and edit, I can count on the keywords contained here will be picked up by other blogs and carried into the ethernet. Perhaps other will find value in taking a moment to read this, and others will find enough value to explore our website.

There are thousands of website developers out there – we just want our share of the market. We won’t do that by sitting in our little corner of the world and hoping someone will discover us. So we’re taking charge of our future by letting RSS feeds do our heavy lifting.

To see how this can work for you, visit our website and scroll down to the bottom of our home page. You’ll see this article in action as it keeps our website content fresh and creates keywords that are SEO friendly. (More on that in another article.)